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“And possibly more real than anyone will ever understand.” “The video was a really special moment for all of us,” Shebib says. The video premiered in February, a month after the song’s debut, and so far has racked up more than 875 million views on YouTube alone. “Don’t tell the label,” the title screen teased. The next lightbulb moment came with the concept for the video, during which Drake doled out nearly $1 million, the clip’s allotted budget, to needy recipients in the Miami area and beyond, including a local high school, homeless shelter, grocery store and a student struggling with tuition fees. “It was clear what we had,” says Drake’s longtime producer Noah “40” Shebib, who is credited on the track alongside Cardo, Yung Exclusive and Boi-1da. “God’s Plan,” the top song of the year with a consumption total of 5.5 million, started with a leaked snippet that instantly garnered a strong reaction.
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As much as competitors might want to credit something otherworldly for Drake’s all-out dominance in 2018, it wasn’t so much a higher spirit at work as the well-oiled machine that is Aubrey Graham Inc.